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By AMY BURGESS

Texas co. hopes bottled rainwater will catch on

In 2023, Americans consumed nearly 16 billion gallons of bottled water primarily sourced from underground aquifers. Richard’s Rainwater, a Texas company and bottled water outlier, utilizes rainwater captured in Mississippi, distributing 2 million fully recyclable bottles. Founded in the 1990s by Richard Heinichen, the company emphasizes rainwater's purity and sustainability.