Texas co. hopes bottled rainwater will catch on
In 2023, Americans consumed nearly 16 billion gallons of bottled water primarily sourced from underground aquifers. Richard’s Rainwater, a Texas company and bottled water outlier, utilizes rainwater captured in Mississippi, distributing 2 million fully recyclable bottles. Founded in the 1990s by Richard Heinichen, the company emphasizes rainwater's purity and sustainability.